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WASCA Brew Master Challenge: Ignite Your Brewing Creativity!

August 15, 2023

Calling all coffee and tea enthusiasts, aficionados, and artisans! The “WASCA Brew Master Challenge” is here to uncover your hidden brewing talents and innovative techniques. Get ready to brew, pour, and impress as you vie for the coveted title of Brew Master Extraordinaire 2023. This is your chance to showcase your unique skills and win incredible recognition in the world of coffee and tea.

Contest Mechanics:

1. Brew Brilliance:

Unleash your imagination and brew up something extraordinary. Whether you're a coffee connoisseur or a tea artist, this challenge invites you to create a captivating video and photo of your most inventive brewing technique. It's all about pushing the boundaries and presenting your beverage in a way that makes it a masterpiece.

2. Craft Your Entry:

Capture the essence of your brewing prowess in a video and photo. Make sure to showcase the intricate steps, the mesmerizing swirls, and the meticulous details that set your technique apart. Creativity knows no bounds experiment with equipment, ingredients, and presentation to make your entry truly stand out.

3. Submit & Share:

Upload your video and photo entry on social media (Instagram and Facebook) using the hashtag #WASCABrewChallenge2023. Don't forget to tag @WASCAExpo to ensure your entry is counted. Spread the word among your friends and fellow enthusiasts to gather likes and shares—it might just boost your chances of winning!

4. The Grand Prize:

Our esteemed panel of judges will meticulously evaluate each entry based on creativity, innovation, and presentation. The entry that showcases the most extraordinary and tantalizing brewing technique will be crowned the Brew Master. The winner will be rewarded with an exclusive **spotlight showcase at the WASCA World Coffee and Tea Expo** on 24-25 October.

5. Expo Glory:

Imagine your technique stealing the spotlight at the prestigious WASCA World Coffee and Tea Expo 2023. You'll have the opportunity to demonstrate your brewing finesse to a captivated audience of industry experts, enthusiasts, and media. It's your chance to shine on the grand stage and make your mark in the world of coffee and tea.

6. How to Win:

The likes and shares are a great way to generate buzz and it equates to a 30% score on your presentation, the final decision rests with our panel of expert judges. They'll be looking for innovation, creativity, presentation, and overall appeal. So, make sure your entry reflects your unique approach and dedication to the art of brewing.

7. Submission Deadline:

All entries must be submitted by October 20 to be considered for the Brew Master Challenge.

Unleash your inner brew artist and embark on a journey that could change the way the world sees coffee and tea. It's not just a challenge; it's a chance to redefine the art of brewing. Join the “WASCA Brew Master Challenge” and be part of a legacy that celebrates innovation, passion, and the love for exceptional beverages.

Start brewing, start filming, and start impressing. The world is waiting to sip your brilliance.

NOTE: Only Barista and Tea enthusiast from West Africa are qualified to join in this contest.

JBaricuatro

Julian has worked with coffee producers in Canada and Africa, utilizing his knowledge and expertise to help them craft their brand story and connect with customers. His enthusiasm and experience in the specialty coffee industry make him a valuable partner for coffee companies looking to expand their reach.