Social media manager

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our members - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities within West Africa.

• People manager to a team of Marketing Consultants that support paid and organic initiatives across social media platforms
• Leveraging data from multiple sources you will track conversion rates across the funnel, by campaign, by tactic, making optimizations to drive success
• Builds and manages relationships with key partners at all levels to understand business objectives ensuring that content journeys and media strategies align
• Develops measurement goals, data capture requirements, ROI campaign and media performance of owned, earned and shared properties.
• Takes initiative to closely monitoring emerging tech trends and capabilities driving the strategy of new social media capabilities and processes across social media platforms
• Works across multiple internal teams and with our creative and media agencies to create and launch paid marketing campaigns
• Maintains strong networks with industry partners to understand and keep up with trends

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• University degree in business, marketing, or a communications-related field
• Relevant digital and media experience in a brand marketing and/or agency role
• Over 3 years of experience or an equivalent combination of education and experience
• Proven record of success in traditional and non-traditional marketing with measurable results
• Knowledge of paid social media tactics, targeting capabilities and promotional execution (business ad manager experience required)
• Thorough understanding of digital analytics and measurement, especially in Ads Manager
• Experience working with Influencers and Creators across various platforms
• Proven ability to leverage analytics to make strategic and tactical recommendations
• Creative problem-solver who has a meticulous eye for detail.
• Strong time management and prioritization skills.
• Strong project management skills with the ability to lead and direct internal teams and outside resources.
• Media and creative agency experience preferred

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